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Stakeholder Management


Maintaining GMC’s Brand Promise
Challenge: GM retained GMC after bankruptcy because of its strong profitability, thanks to shared R&D and production with Chevrolet, GM's...
Alex Pickworth
Feb 11 min read


Enabling Innovation
Challenge: When I joined GTB the Analytics team was highlighted as one of the top 3 issues for clients. The team was demoralized, and...
Alex Pickworth
Feb 2, 20231 min read


Shifting Targets after Decades
Challenge: For decades, the Chevrolet Silverado had firmly positioned itself as the rugged, reliable choice for American truck buyers....
Alex Pickworth
Feb 2, 20231 min read


Mercedes Chinese New Year
Challenge: The Chinese New Year campaign had been running for years, but there was no real understanding of whether it was successful. An...
Alex Pickworth
Feb 2, 20232 min read


Walmart and Canadian Immigration
Challenge: A prediction by Statistics Canada stating that all net growth to the Canadian population would come from immigration had every...
Alex Pickworth
Feb 2, 20231 min read


Escape Constraints
Challenge: Ford Canada was launching the brand new Escape in Canada. The Escape had slowly been losing market share for years, and Ford...
Alex Pickworth
Feb 2, 20221 min read


Bringing Clients In-House
Challenge: The CRM and Website clients at Ford exhibited a risk-averse mindset, making them hesitant to adopt new approaches. Our...
Alex Pickworth
Sep 8, 20212 min read


A Framework for Consensus
Challenge: Repeated requests for new scenarios caused delays and uncertainty in Ford’s budgeting cycle. Traditional regression models...
Alex Pickworth
Feb 2, 20201 min read
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