Stakeholder Management

Challenge: GM retained GMC after bankruptcy because of its strong profitability, thanks to shared R&D and production with Chevrolet, GM's...

Challenge: When I joined GTB the Analytics team was highlighted as one of the top 3 issues for clients. The team was demoralized, and...

Challenge: For decades, the Chevrolet Silverado had firmly positioned itself as the rugged, reliable choice for American truck buyers....

Challenge: The Chinese New Year campaign had been running for years, but there was no real understanding of whether it was successful. An...

Challenge: A prediction by Statistics Canada stating that all net growth to the Canadian population would come from immigration had every...

Challenge: Ford Canada was launching the brand new Escape in Canada. The Escape had slowly been losing market share for years, and Ford...

Challenge:   The CRM and Website clients at Ford exhibited a risk-averse mindset, making them hesitant to adopt new approaches. Our...

Challenge: Repeated requests for new scenarios caused delays and uncertainty in Ford’s budgeting cycle. Traditional regression models...