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Product Management
Maintaining GMC’s Brand Promise
Challenge: GM retained GMC after bankruptcy because of its strong profitability, thanks to shared R&D and production with Chevrolet, GM's...
Alex Pickworth
Feb 1, 20251 min read
Shifting Targets after Decades
Challenge: For decades, the Chevrolet Silverado had firmly positioned itself as the rugged, reliable choice for American truck buyers....
Alex Pickworth
Feb 2, 20231 min read
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