Project Leadership

Challenge: GM retained GMC after bankruptcy because of its strong profitability, thanks to shared R&D and production with Chevrolet, GM's...

Challenge: When I joined GTB the Analytics team was highlighted as one of the top 3 issues for clients. The team was demoralized, and...

Challenge: For decades, the Chevrolet Silverado had firmly positioned itself as the rugged, reliable choice for American truck buyers....

Challenge: A prediction by Statistics Canada stating that all net growth to the Canadian population would come from immigration had every...

Challenge: Leads were a major KPI for Mercedes the world over. In every regional report, I saw a significant volume of leads from...

Challenge: The Canadian launch of the EcoSport utilizing US Creative had not delivered the results Ford was expecting. EcoSport ended...

Challenge: Vehicle archetypes had traditionally been constructed using demographic and behavioural approximations, resulting in a...

Challenge: Ford Canada was launching the brand new Escape in Canada. The Escape had slowly been losing market share for years, and Ford...

Challenge: While large enough to need a top-tier agency, Ancestry did not have enough funds to buy TV traditionally. They needed a more...

Challenge: Repeated requests for new scenarios caused delays and uncertainty in Ford’s budgeting cycle. Traditional regression models...