Consumer Insights

Challenge: GM retained GMC after bankruptcy because of its strong profitability, thanks to shared R&D and production with Chevrolet, GM's...

Challenge: A Mental Health App had missed the COVID surge, allowing competitors like BetterHelp and Talkspace to dominate the market....

Challenge: For decades, the Chevrolet Silverado had firmly positioned itself as the rugged, reliable choice for American truck buyers....

Challenge: The Chinese New Year campaign had been running for years, but there was no real understanding of whether it was successful. An...

Challenge: A prediction by Statistics Canada stating that all net growth to the Canadian population would come from immigration had every...

Challenge: The Canadian launch of the EcoSport utilizing US Creative had not delivered the results Ford was expecting. EcoSport ended...

Challenge: Vehicle archetypes had traditionally been constructed using demographic and behavioural approximations, resulting in a...

Challenge: Ford Canada was launching the brand new Escape in Canada. The Escape had slowly been losing market share for years, and Ford...

Challenge: While large enough to need a top-tier agency, Ancestry did not have enough funds to buy TV traditionally. They needed a more...