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Enabling Innovation

Enabling Innovation

Enabling Innovation

Challenge: When I joined GTB the Analytics team was highlighted as one of the top 3 issues for clients. The team was demoralized, and...

Alex Pickworth

Feb 2, 20231 min read

Shifting Targets after Decades

Shifting Targets after Decades

Shifting Targets after Decades

Challenge: For decades, the Chevrolet Silverado had firmly positioned itself as the rugged, reliable choice for American truck buyers....

Alex Pickworth

Feb 2, 20231 min read

Bringing Clients In-House

Bringing Clients In-House

Bringing Clients In-House

Challenge: The CRM and Website clients at Ford exhibited a risk-averse mindset, making them hesitant to adopt new approaches. Our...

Alex Pickworth

Sep 8, 20212 min read

A Framework for Consensus

A Framework for Consensus

A Framework for Consensus

Challenge: Repeated requests for new scenarios caused delays and uncertainty in Ford’s budgeting cycle. Traditional regression models...

Alex Pickworth

Feb 2, 20201 min read

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