Relationship Building

Challenge: When I joined GTB the Analytics team was highlighted as one of the top 3 issues for clients. The team was demoralized, and...

Challenge: For decades, the Chevrolet Silverado had firmly positioned itself as the rugged, reliable choice for American truck buyers....

Challenge:   The CRM and Website clients at Ford exhibited a risk-averse mindset, making them hesitant to adopt new approaches. Our...

Challenge: Repeated requests for new scenarios caused delays and uncertainty in Ford’s budgeting cycle. Traditional regression models...