Creative Adaptation

Challenge: GM retained GMC after bankruptcy because of its strong profitability, thanks to shared R&D and production with Chevrolet, GM's...

Challenge: For decades, the Chevrolet Silverado had firmly positioned itself as the rugged, reliable choice for American truck buyers....

Challenge: The Chinese New Year campaign had been running for years, but there was no real understanding of whether it was successful. An...

Challenge: A prediction by Statistics Canada stating that all net growth to the Canadian population would come from immigration had every...

Challenge: The Canadian launch of the EcoSport utilizing US Creative had not delivered the results Ford was expecting. EcoSport ended...