<?xml version="1.0" encoding="UTF-8"?><rss xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:content="http://purl.org/rss/1.0/modules/content/" xmlns:atom="http://www.w3.org/2005/Atom" version="2.0"><channel><title><![CDATA[WAC Portfolio]]></title><description><![CDATA[WAC Portfolio]]></description><link>https://www.alexpickworth.com/portfolio</link><generator>RSS for Node</generator><lastBuildDate>Tue, 10 Nov 2026 08:22:56 GMT</lastBuildDate><atom:link href="https://www.alexpickworth.com/es/blog-feed.xml" rel="self" type="application/rss+xml"/><item><title><![CDATA[Forecasting in the Age of Chaos: Why Every Model Needs an Escape Plan]]></title><description><![CDATA[During a media mix modeling (MMM) development session, a C-Suite client once asked me, "When will we be done?" Without hesitation, I...]]></description><link>https://www.alexpickworth.com/post/forecasting-in-the-age-of-chaos-why-every-model-needs-an-escape-plan</link><guid isPermaLink="false">67bbcc1bfdd5bd9cb1a42cb4</guid><pubDate>Mon, 24 Feb 2025 01:34:22 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/fe1e6a_a0124b174fc8455ba83715bd687ccdb1~mv2.webp/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Alex Pickworth</dc:creator></item><item><title><![CDATA[Walmart et l’immigration canadienne]]></title><description><![CDATA[Défi: Une prévision de Statistique Canada selon laquelle toute la croissance nette de la population canadienne proviendrait de...]]></description><link>https://www.alexpickworth.com/fr/post/walmart-et-l-immigration-canadienne</link><guid isPermaLink="false">67a0f711175ba1de8bda452f</guid><pubDate>Mon, 03 Feb 2025 17:10:08 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/fe1e6a_825450d4114c4767986b47c802bf6b42~mv2.jpg/v1/fit/w_191,h_126,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Alex Pickworth</dc:creator></item><item><title><![CDATA[Das Markenversprechen von GMC einhalten]]></title><description><![CDATA[Herausforderung: GM behielt GMC nach dem Konkurs aufgrund seiner hohen Rentabilität, die auf gemeinsame Forschung und Entwicklung sowie...]]></description><link>https://www.alexpickworth.com/de/post/das-markenversprechen-von-gmc-einhalten</link><guid isPermaLink="false">67a0f645f9dd8ee72d75e696</guid><pubDate>Mon, 03 Feb 2025 17:09:43 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/fe1e6a_dc0e3aed11394cea812abe618d768d25~mv2.png/v1/fit/w_576,h_353,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Alex Pickworth</dc:creator></item><item><title><![CDATA[Einführung von Elektrofahrzeugen und die Macht der Suffizienz: Warum weniger Reichweite mehr ist]]></title><description><![CDATA[Im Kampf um die Einführung von Elektrofahrzeugen (EV) liefern sich die Autohersteller einen Wettstreit um die größte Reichweite, die...]]></description><link>https://www.alexpickworth.com/de/post/einf%C3%BChrung-von-elektrofahrzeugen-und-die-macht-der-suffizienz-warum-weniger-reichweite-mehr-ist</link><guid isPermaLink="false">67a0f6903a26f8f0bff4dbb6</guid><pubDate>Mon, 03 Feb 2025 17:09:25 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/fe1e6a_d1d1773c4db54bb1a2fa86aa4e1668db~mv2.png/v1/fit/w_1000,h_720,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Alex Pickworth</dc:creator></item><item><title><![CDATA[Contraintes d'échappement]]></title><description><![CDATA[Défi: Ford Canada lançait le tout nouveau Escape au Canada. L'Escape perdait lentement des parts de marché depuis des années et Ford...]]></description><link>https://www.alexpickworth.com/fr/post/contraintes-d-%C3%A9chappement</link><guid isPermaLink="false">67a0f822cb0bd39d9c3a63bb</guid><pubDate>Mon, 03 Feb 2025 17:08:56 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/fe1e6a_5f5f81b1c95b48cb8cf3566b32e42f9c~mv2.png/v1/fit/w_810,h_666,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Alex Pickworth</dc:creator></item><item><title><![CDATA[Ecosport échoue au lancement]]></title><description><![CDATA[Défi: Le lancement canadien de l'EcoSport avec US Creative n'a pas donné les résultats escomptés par Ford. L'EcoSport a terminé 2018 avec...]]></description><link>https://www.alexpickworth.com/fr/post/ecosport-%C3%A9choue-au-lancement</link><guid isPermaLink="false">67a0f7f002dc1b408b2bebe8</guid><pubDate>Mon, 03 Feb 2025 17:08:07 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/fe1e6a_c7deccdc4d424519852927566958a266~mv2.png/v1/fit/w_1000,h_641,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Alex Pickworth</dc:creator></item><item><title><![CDATA[Het behouden van de merkbelofte van GMC]]></title><description><![CDATA[Uitdaging: GM behield GMC na het faillissement vanwege de sterke winstgevendheid, dankzij gedeelde R&#38;D en productie met Chevrolet, het...]]></description><link>https://www.alexpickworth.com/nl/post/het-behouden-van-de-merkbelofte-van-gmc</link><guid isPermaLink="false">67a0f7ccd55127c537ae1f63</guid><pubDate>Mon, 03 Feb 2025 17:07:29 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/fe1e6a_dc0e3aed11394cea812abe618d768d25~mv2.png/v1/fit/w_576,h_353,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Alex Pickworth</dc:creator></item><item><title><![CDATA[维护 GMC 品牌承诺]]></title><description><![CDATA[挑战： 通用汽车破产后，GMC品牌因为盈利能力强，通过与通用旗舰品牌雪佛兰共享研发和生产而得以保留。 GMC 定位为高端品牌，要求更高的价格。然而，当新款 GMC 皮卡看起来很像雪佛兰时，挑战就出现了。主要关注点在于尽管该车的性质与价格较低的雪佛兰几乎相同，但如何保持...]]></description><link>https://www.alexpickworth.com/zh/post/%E7%BB%B4%E6%8A%A4-gmc-%E5%93%81%E7%89%8C%E6%89%BF%E8%AF%BA</link><guid isPermaLink="false">67a0f7a9bc87b97b0319063e</guid><pubDate>Mon, 03 Feb 2025 17:06:57 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/fe1e6a_dc0e3aed11394cea812abe618d768d25~mv2.png/v1/fit/w_576,h_353,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Alex Pickworth</dc:creator></item><item><title><![CDATA[Faire venir les clients en interne]]></title><description><![CDATA[Défi:   Les clients CRM et site Web de Ford ont fait preuve d'une certaine aversion au risque, ce qui les a rendus réticents à adopter de...]]></description><link>https://www.alexpickworth.com/fr/post/faire-venir-les-clients-en-interne</link><guid isPermaLink="false">67a0f78d4750ad189fe12471</guid><pubDate>Mon, 03 Feb 2025 17:06:27 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/fe1e6a_2246b651952940a5b9b258382a89d466~mv2.png/v1/fit/w_414,h_207,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Alex Pickworth</dc:creator></item><item><title><![CDATA[Des objectifs changeants après des décennies]]></title><description><![CDATA[Défi: Pendant des décennies, le Chevrolet Silverado s’est positionné comme le choix robuste et fiable des acheteurs de camions...]]></description><link>https://www.alexpickworth.com/fr/post/des-objectifs-changeants-apr%C3%A8s-des-d%C3%A9cennies</link><guid isPermaLink="false">67a0f6e8176dd17006d9bbc0</guid><pubDate>Mon, 03 Feb 2025 17:03:43 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/fe1e6a_5cac2596292b4ae0aed8dfc329421469~mv2.png/v1/fit/w_1000,h_674,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Alex Pickworth</dc:creator></item><item><title><![CDATA[Favoriser l'innovation]]></title><description><![CDATA[Défi: Lorsque j'ai rejoint GTB, l'équipe d'analyse était considérée comme l'un des trois principaux problèmes des clients. L'équipe était...]]></description><link>https://www.alexpickworth.com/fr/post/favoriser-l-innovation</link><guid isPermaLink="false">67a0f6c96d8f43fd161ceaed</guid><pubDate>Mon, 03 Feb 2025 17:03:11 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/fe1e6a_94873d58a3dd49d59b9038dc4ed6583a~mv2.png/v1/fit/w_290,h_203,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Alex Pickworth</dc:creator></item><item><title><![CDATA[Adoption des véhicules électriques et pouvoir de suffisance : pourquoi une autonomie moindre est plus importante]]></title><description><![CDATA[Dans la course à l'adoption des véhicules électriques (VE), les constructeurs automobiles se livrent une bataille pour offrir la plus...]]></description><link>https://www.alexpickworth.com/fr/post/adoption-des-v%C3%A9hicules-%C3%A9lectriques-et-pouvoir-de-suffisance-pourquoi-une-autonomie-moindre-est-plu</link><guid isPermaLink="false">67a0f6a95b9ecc38874d9d5e</guid><pubDate>Mon, 03 Feb 2025 17:02:41 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/fe1e6a_d1d1773c4db54bb1a2fa86aa4e1668db~mv2.png/v1/fit/w_1000,h_720,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Alex Pickworth</dc:creator></item><item><title><![CDATA[Maintenir la promesse de la marque GMC]]></title><description><![CDATA[Défi: Après la faillite de GM, la marque GMC a été conservée en raison de sa forte rentabilité, grâce à la recherche et au développement...]]></description><link>https://www.alexpickworth.com/fr/post/maintenir-la-promesse-de-la-marque-gmc</link><guid isPermaLink="false">67a0f666347c96eab25c906c</guid><pubDate>Mon, 03 Feb 2025 17:01:33 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/fe1e6a_dc0e3aed11394cea812abe618d768d25~mv2.png/v1/fit/w_576,h_353,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Alex Pickworth</dc:creator></item><item><title><![CDATA[Maintaining GMC’s Brand Promise]]></title><description><![CDATA[Challenge: GM retained GMC after bankruptcy because of its strong profitability, thanks to shared R&#38;D and production with Chevrolet, GM's...]]></description><link>https://www.alexpickworth.com/post/maintaining-gmc-s-brand-promise</link><guid isPermaLink="false">67a01b4eaf5a9073dc0d98b3</guid><category><![CDATA[Project Leadership]]></category><category><![CDATA[Consumer Insights]]></category><category><![CDATA[Creative Adaptation]]></category><category><![CDATA[Case Studies Only]]></category><category><![CDATA[Stakeholder Management]]></category><category><![CDATA[Strategic Planning]]></category><category><![CDATA[Intrapreneurship]]></category><category><![CDATA[Product Management]]></category><pubDate>Sun, 02 Feb 2025 01:31:28 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/fe1e6a_dc0e3aed11394cea812abe618d768d25~mv2.png/v1/fit/w_576,h_353,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Alex Pickworth</dc:creator></item><item><title><![CDATA[EV Adoption and the Power of Sufficiency: Why Less Range is More]]></title><description><![CDATA[In the push towards electric vehicle (EV) adoption, automakers are locked in a battle to offer the longest range, the largest batteries,...]]></description><link>https://www.alexpickworth.com/post/ev-adoption-and-the-power-of-sufficiency-why-less-range-is-more</link><guid isPermaLink="false">67a03601ce17352758115057</guid><pubDate>Sun, 01 Dec 2024 03:22:44 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/fe1e6a_d1d1773c4db54bb1a2fa86aa4e1668db~mv2.png/v1/fit/w_1000,h_720,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Alex Pickworth</dc:creator></item><item><title><![CDATA[Keep Calm and Pivot ]]></title><description><![CDATA[Challenge: A Mental Health App had missed the COVID surge, allowing competitors like BetterHelp and Talkspace to dominate the market....]]></description><link>https://www.alexpickworth.com/post/keep-calm-and-pivot</link><guid isPermaLink="false">67c60445295dfeba6c9db536</guid><category><![CDATA[Hacking Potential Case Studies]]></category><category><![CDATA[Case Studies Only]]></category><category><![CDATA[Strategic Planning]]></category><category><![CDATA[Consumer Insights]]></category><pubDate>Wed, 15 Nov 2023 19:35:38 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/fe1e6a_76c73b2ed8dc48abb0c3c0d5e2fb6cf4~mv2.png/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Alex Pickworth</dc:creator></item><item><title><![CDATA[It’s Not Always About Ads ]]></title><description><![CDATA[Challenge: The UK EV charging market was highly fragmented due to borough-level infrastructure and intense competition. Our client...]]></description><link>https://www.alexpickworth.com/post/it-s-not-always-about-ads</link><guid isPermaLink="false">67c6028844bc4a713be0eb9a</guid><category><![CDATA[Hacking Potential Case Studies]]></category><category><![CDATA[Strategic Planning]]></category><category><![CDATA[Case Studies Only]]></category><pubDate>Fri, 10 Mar 2023 19:31:06 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/fe1e6a_0d5fca5b6ec640f09b27e045f8ecb8c9~mv2.png/v1/fit/w_972,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Alex Pickworth</dc:creator></item><item><title><![CDATA[Enabling Innovation]]></title><description><![CDATA[Challenge: When I joined GTB the Analytics team was highlighted as one of the top 3 issues for clients. The team was demoralized, and...]]></description><link>https://www.alexpickworth.com/post/enabling-innovation</link><guid isPermaLink="false">67a02e43f6468bbbe3120072</guid><category><![CDATA[Stakeholder Management]]></category><category><![CDATA[Relationship Building]]></category><category><![CDATA[Intrapreneurship]]></category><category><![CDATA[Case Studies Only]]></category><category><![CDATA[Project Leadership]]></category><pubDate>Fri, 03 Feb 2023 02:49:49 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/fe1e6a_94873d58a3dd49d59b9038dc4ed6583a~mv2.png/v1/fit/w_290,h_203,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Alex Pickworth</dc:creator></item><item><title><![CDATA[Shifting Targets after Decades]]></title><description><![CDATA[Challenge: For decades, the Chevrolet Silverado had firmly positioned itself as the rugged, reliable choice for American truck buyers....]]></description><link>https://www.alexpickworth.com/post/shifting-targets-after-decades</link><guid isPermaLink="false">67a025288f4af8f9ed1b593e</guid><category><![CDATA[Strategic Planning]]></category><category><![CDATA[Relationship Building]]></category><category><![CDATA[Stakeholder Management]]></category><category><![CDATA[Case Studies Only]]></category><category><![CDATA[Creative Adaptation]]></category><category><![CDATA[Consumer Insights]]></category><category><![CDATA[Project Leadership]]></category><category><![CDATA[Product Management]]></category><pubDate>Fri, 03 Feb 2023 02:30:32 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/fe1e6a_5cac2596292b4ae0aed8dfc329421469~mv2.png/v1/fit/w_1000,h_674,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Alex Pickworth</dc:creator></item><item><title><![CDATA[Mercedes Chinese New Year]]></title><description><![CDATA[Challenge: The Chinese New Year campaign had been running for years, but there was no real understanding of whether it was successful. An...]]></description><link>https://www.alexpickworth.com/post/mercedes-chinese-new-year</link><guid isPermaLink="false">67a022218f4af8f9ed1b51e6</guid><category><![CDATA[Creative Adaptation]]></category><category><![CDATA[Strategic Planning]]></category><category><![CDATA[Stakeholder Management]]></category><category><![CDATA[Case Studies Only]]></category><category><![CDATA[Consumer Insights]]></category><pubDate>Fri, 03 Feb 2023 01:58:57 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/fe1e6a_8c04d59f70fa4e028f0b1429d9acfeac~mv2.png/v1/fit/w_189,h_111,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Alex Pickworth</dc:creator></item></channel></rss>